Push the boundaries
2025
Client
Yves Saint Laurent
The Challenge
The « Push The Boundaries Prize » is a mentorship program launched by YSL Beauté in 2023 to support and encourage emerging artists in dance, DJing, and gaming. This initiative aims to celebrate and promote talents who push cultural and social boundaries by providing them with expert guidance and financial support to bring their projects to life.
The program connects six young artists with three renowned mentors: dancer Jaxon Willard, DJ and producer Chloé Caillet, and gamer Honey Puu. Together, they work on developing unique projects that contribute to helping communities and fostering societal progress.