In August 2022, Lil Nas X was announced as a brand ambassador for Yves Saint Laurent Beauté (YSL Beauty) in the United States. This collaboration aims to celebrate individuality and self-expression, pushing the traditional boundaries of beauty.

In June 2023, YSL Beauty launched a new campaign featuring Lil Nas X, showcasing five distinct makeup looks that explore different sides of his personality. The campaign, shot by Campbell Addy, highlights some of the brand’s most iconic products, including the NU Halo Tint Highlighter and the Candy Glaze Lip Gloss Stick.

More recently, in October 2024, Lil Nas X participated in the digital series for MYSLF Le Parfum, YSL Beauty’s fragrance campaign. He shared that the woody, vanilla, and spicy notes of the fragrance boost his confidence and make him feel fresh, elegant, and masculine.

This ongoing partnership between Lil Nas X and YSL Beauty represents a modern and inclusive vision of beauty, encouraging everyone to embrace their authentic selves without compromise.